After beginning her career in sales & customer service with United Airlines in 1968 in New York City, Mary Alice moved to Denver in 1974, where she pioneered the design and implementation of external customer recognition events for top Mountain Region customers, as well as the design and local implementation of the original and following Prospectors’ Days and “I Love New York” campaigns. Promoted back to New York, she was Sales Person of the year 3 years in a row. In 1989, she moved to Apollo Travel Services, which ultimately became Galileo USA, serving as the Northeast Regional Director and then eventually, Director of Customer Service, Training & Development for the United States and Canada. During her tenure, she introduced the mapping of account management service deliverables to counterpart sales management goals in support of a streamlined, cohesive, sales-focused company vision.