The Challenge: Create a room with an environment conducive to informal client gatherings in tandem with a large corporate conference. The Strategy: The Win Group conceptualized, designed and managed an exclusive VIP lounge, with the ambiance of a private club, including 5 separate vignettes and themes. The Result: Over 2 ½ days our client hosted 68 separate meetings in this area. It’s relaxed yet posh setting made it the most sought-after venue at the conference to conduct business.